When Health Claims Travel Faster Than Evidence: CAM Information in Networked Spaces
Health information no longer moves in a neat, straight line from the researcher’s bench to the clinician’s desk to the patient. Today, it ricochets. It travels through search engine auto-completes, TikTok feeds, private WhatsApp groups, and AI-generated summaries long before a patient ever sits down with a doctor or a medical librarian. For cancer patients and survivors exploring Complementary and Alternative Medicine (CAM), this networked reality creates both real possibility and serious risk. In digital spaces, the challenge isn’t just finding information. It is untangling how certain health claims become highly visible, endlessly repeated, and ultimately trusted.
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