Trust and Generative AI in Organizational Communication and Culture
Written communication promotes understanding, conveys authority, and inspires action. In organizations, emails often serve as a proxy for leadership presence by setting a tone, articulating expectations, and reinforcing organizational culture. Increasingly, however, this communication is no longer written solely by the sender. With a simple prompt, generative AI can instantly produce a confident response before we even have time to think or take a breath. These tools are now being suggested, and in some cases required, for drafting organizational communication. For the sender, AI-assisted writing can be helpful and even a source of relief when balancing tasks. For the recipient, AI-assisted writing may appear professional and well written. Over time, however, recipients may learn to recognize the patterns and tone of AI-generated communication. This recognition may change how people interpret the intent and authenticity of written communication.
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