Users’ Perspectives on Content Moderation of Web Search Autocomplete Suggestions
The prospect of moderating Autocomplete suggestions raises a range of ethical, technical, and political questions, such as how to distinguish between appropriate and inappropriate suggestions, who should have the power to make such distinctions, and how these decisions should be communicated to end-users. This article takes a user-centered approach to interrogating these questions. By conducting semi-structured interviews with 20 regular users of search platforms, I examine how users make sense of Autocomplete moderation, what concerns they have about its procedures, and how they seek to assert greater agency within the process.
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