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SI Info Production

FeaturedOriginal
Julius Andre Cera

People You May Know: How Your Favorite Content Creators Become Part of Your Purchasing Decisions

In today’s digital environment, social media has become highly accessible. With smartphones, users can connect to online platforms within seconds anywhere and anytime. As the digital era continues to grow, it has significantly changed how people consume media and entertainment. Traditional channels such as television, radio, and newspapers are now often replaced or supported by social media platforms, where audiences can directly follow influencers, celebrities, and brands. From an Integrated Marketing Communications (IMC) student, this rapid change allows businesses to connect with consumers more directly and strategically.

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EducationFeatured
Dionar Acosta

When a Foreigner Shows Us Home: Filipino Provincial Culture as Public Knowledge on YouTube

This article explores how Jessica Lee’s Probinsya series transforms YouTube travel vlogging into a form of public knowledge production. Viewed through a foreigner’s perspective, familiar places are reintroduced with renewed curiosity and appreciation, encouraging Filipinos to see their own communities in a different light. By documenting provincial life and circulating it through digital media, Probinsya functions as a cultural archive that preserves, shares, and reactivates knowledge about Filipino culture. The series demonstrates how travel content can become a meaningful space for producing, remembering, and making cultural knowledge accessible to the public.

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EducationFeatured
Ziv Margareth Fontanilla

Distorted Memory In the Digital World: The Vulnerability of Online Public Memory in the Philippines

Journalism is, by design, factual yet subjective to its meaning. Individuals favor the truth when it speaks for their personal interests—a quiet authority influencing what the public comes to accept as the truth. Set against the backdrop of political media in the Philippines, the public themselves maneuvers the normalities within the ideology of what is socially accepted and ethically right. Media were the vehicle to arrive at the concept of truth in power within a public discourse. And the newsroom is not by choice, flooded by information offering different perspectives contrastingly, forcing journalists to navigate a constant stream of competing narratives, biases, and interpretations in pursuit of engaging yet accurate reporting. The challenges of journalism were not limited to the premises of the newsroom, instead, it extended beyond and into broader political and institutional structures that influence how information is produced and circulated.

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FeaturedOriginal
Mishia Anjeline Angeles

From For You Page to Public Knowledge: How TikTok Shapes Student News

TikTok started as a place for fun videos, but for many students it has become a source of news. On the For You Page, a breaking headline can appear right after a dance trend, showing how algorithms now decide what we see. This makes news quick and easy to access, but it also blurs the line between fact and opinion. For Filipino youth, TikTok is more than entertainment: it’s shaping how our generation learns about the world.

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Original
Mark Ivan Roblas

Social Media as Pseudo-Public Spaces: The Digital Arena in the Hearts and Minds of the People

Public knowledge is no longer shaped solely by traditional institutions such as schools, libraries, newspapers, or governments. Increasingly, online platforms, search systems, metadata structures, and algorithmic visibility determine what information people encounter, how they understand issues, and what they ultimately regard as the truth. Social media platforms and search engines, and later on artificial intelligence large language models, have become major gateways to knowledge, influencing not only access to information but also the formation of public opinion. Understanding their role is essential for evaluating contemporary debates about misinformation, algorithmic transparency, and democratic participation.

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Education
Kyle Samantha Genisera

Targeting the Filipino Consumer: Data-Driven Marketing, Personalization, and Privacy in Philippine Integrated Marketing Communication

Have you ever searched for a product online and then suddenly seen advertisements for it everywhere? Many Filipinos experience this every day while browsing Facebook, TikTok, YouTube, Instagram, Shopee, Lazada, or even Google. A simple search for shoes, gadgets, skincare products, or food deliveries can quickly turn into a flood of personalized advertisements across multiple platforms. This experience may feel convenient because consumers discover products related to their interests, but it also reveals how modern marketing depends heavily on personal data. In today’s digital environment, companies no longer simply advertise to broad audiences. Instead, they study consumer behavior, collect digital information, and create targeted campaigns designed for specific individuals. This shift has transformed Integrated Marketing Communication (IMC) in the Philippines and raised important questions about privacy, ethics, and consumer awareness.

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Original
rhyyrodriguez

Receipts, Screenshots, and Viral Accountability: Brand Crisis Communication in Filipino Networked Publics

In the Philippines, that question no longer belongs only to cashiers, customer service counters, or proof of payment. Online, it has evolved into a demand for evidence. A screenshot of a deleted reply. A stitched TikTok exposing inconsistent responses. A Reddit thread comparing experiences. A comment section filled with strangers realizing they encountered the same issue. In Filipino digital spaces, receipts have become social proof. Once something is reposted enough times, it stops becoming a private experience and starts becoming a collective memory.

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