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People You May Know: How Your Favorite Content Creators Become Part of Your Purchasing Decisions

In today’s digital environment, social media has become highly accessible. With smartphones, users can connect to online platforms within seconds anywhere and anytime. As the digital era continues to grow, it has significantly changed how people consume media and entertainment. Traditional channels such as television, radio, and newspapers are now often replaced or supported by social media platforms, where audiences can directly follow influencers, celebrities, and brands. From an Integrated Marketing Communications (IMC) student, this rapid change allows businesses to connect with consumers more directly and strategically.

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EducationFeatured

When a Foreigner Shows Us Home: Filipino Provincial Culture as Public Knowledge on YouTube

This article explores how Jessica Lee’s Probinsya series transforms YouTube travel vlogging into a form of public knowledge production. Viewed through a foreigner’s perspective, familiar places are reintroduced with renewed curiosity and appreciation, encouraging Filipinos to see their own communities in a different light. By documenting provincial life and circulating it through digital media, Probinsya functions as a cultural archive that preserves, shares, and reactivates knowledge about Filipino culture. The series demonstrates how travel content can become a meaningful space for producing, remembering, and making cultural knowledge accessible to the public.

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EducationFeatured

Distorted Memory In the Digital World: The Vulnerability of Online Public Memory in the Philippines

Journalism is, by design, factual yet subjective to its meaning. Individuals favor the truth when it speaks for their personal interests—a quiet authority influencing what the public comes to accept as the truth. Set against the backdrop of political media in the Philippines, the public themselves maneuvers the normalities within the ideology of what is socially accepted and ethically right. Media were the vehicle to arrive at the concept of truth in power within a public discourse. And the newsroom is not by choice, flooded by information offering different perspectives contrastingly, forcing journalists to navigate a constant stream of competing narratives, biases, and interpretations in pursuit of engaging yet accurate reporting. The challenges of journalism were not limited to the premises of the newsroom, instead, it extended beyond and into broader political and institutional structures that influence how information is produced and circulated.

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FeaturedOriginal

Information Literacy and the Shaping of Reality

Is information literacy (IL) capable of enabling people to effectively use information in the age of AI? The advent of artificial intelligence (AI) into the mainstream has been even more disruptive than previous technological advancements, such as the World Wide Web or social media, and in some ways has fostered much disorder and uncertainty within the world of information. While new IL models and tools are being developed to address AI, they have tended to treat AI-generated information similarly to how earlier IL models provided checks and balances for considering human-created information sources and tools. Continuing to enable effective use of information, IL needs to keep pace with evolving ideas of AI-generated information and its effects on the human beings that interact with it.

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FeaturedOpinion

Information Literacy in a Time of Polycrisis

You know that polycrisis isn’t just an academic obsession when the accountants start saying it’s a thing. In a document that mentions polycrisis 84 times, the Chartered Institute of Management Accountants (CIMA) identifies that understanding “the interconnectedness of external factors such as climate change, nature, or inequality, and seeing the patterns of change and the feedback loops between the factors” is essential for developing a sustainable business model.

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FeaturedOriginal

The Numeracy Gap in Information Sciences

Because I studied statistics for my undergraduate degree, I have for years maintained a strong interest in the topic of statistical literacy. This is not just because I think it is important for people in general to be able to make sense of numbers and data, which is of course true, but also because I believe the information professions increasingly demand some degree of proficiency in this area. Information sciences as a field diverged a while ago from pure librarian work, and graduate degree holders in LIS now go on to pursue a host of professions, many of them concerned directly with data. That does not mean that MLIS/MSIS programs need to turn into data analyst or data scientist training programs, but it does mean that these programs should adjust their curricula to account for the growing relevance of data work in the information professions.

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FeaturedOriginal

From For You Page to Public Knowledge: How TikTok Shapes Student News

TikTok started as a place for fun videos, but for many students it has become a source of news. On the For You Page, a breaking headline can appear right after a dance trend, showing how algorithms now decide what we see. This makes news quick and easy to access, but it also blurs the line between fact and opinion. For Filipino youth, TikTok is more than entertainment: it’s shaping how our generation learns about the world.

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EditorialFeatured

Ship It, Then Apologize: We Can Do Better Than This for AI Advancements

Three days. That’s how long Fable 5 lasted before the U.S. government ordered Anthropic to switch it off worldwide, citing a vaguely described “jailbreak” and an export control directive broad enough to sweep in Anthropic’s own employees abroad. But the recall is only half the story: Anthropic had also moved fast, pushing its most capable model to the public within months of keeping its predecessor restricted to vetted partners. From Gemini’s image generator to Tay to GPT-4o’s sycophancy rollback, this is a pattern we keep repeating, and the people who pay for it are never the ones who decided to ship.

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FeaturedTranslation

Users’ Perspectives on Content Moderation of Web Search Autocomplete Suggestions

The prospect of moderating Autocomplete suggestions raises a range of ethical, technical, and political questions, such as how to distinguish between appropriate and inappropriate suggestions, who should have the power to make such distinctions, and how these decisions should be communicated to end-users. This article takes a user-centered approach to interrogating these questions. By conducting semi-structured interviews with 20 regular users of search platforms, I examine how users make sense of Autocomplete moderation, what concerns they have about its procedures, and how they seek to assert greater agency within the process.

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FeaturedOpinion

Beyond “Check the Source”: Information Literacy for Health Decisions in the Age of AI

For decades, the golden rule of information literacy was simple: check the source. Who wrote the article? When was it published? Does the URL end in .gov or .edu? Those questions still matter, but in today’s digital ecosystem, they are no longer enough. Modern users don’t just read static webpages; they navigate a chaotic blend of search engine snippets, algorithmic social feeds, influencer testimonials, and AI-generated summaries. In high-stakes arenas like personal health, evaluating a single “source” is no longer the primary task. The real challenge is making sense of an entire information environment.

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