Problems With Archiving and Replaying Web Advertisements
Advertisements are an integral part of our cultural heritage, and this extends to online web advertisements. Unlike print ads, web ads are dynamic and interactive, which makes them difficult to archive and replay (i.e., load archived web resources in a web browser) successfully . To explore these challenges, we created a dataset of 279 archived web ads. During this study, we identified five major problems with archiving and replaying web ads, which we discuss in detail in our article “Problems With Archiving and Replaying Current Web Advertisements”.
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