TikTok It, Don’t Google It: Gen Z, Gen Alpha, and the Rise of Social Video as an Everyday Search tool
People find and share facts in fresh ways these days. Books and standard web searches still matter, but many now head straight to social media apps for quick answers and group input. Short video platforms stand out, especially for younger users. Gen Z, born between the mid-1990s and early 2010s, and Gen Alpha, born from around 2010 onward, treat TikTok and Instagram like everyday search tools. These apps also let users build directly on each other’s posts to grow ideas together.
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