Facebook is the Internet: How Individuals Depend on Facebook Influencers, Community Groups as Information Sources
There is no love like Filipinos’ love for Facebook. — In the Philippines, it is not Google nor Safari that dominates as the information source, it is Facebook. In 2025, Facebook became one of the top information sources, next to the Internet, 75% of Filipinos rely on it daily for news. Approximately 95.8 million Filipinos use the platform which is an enormous chunk of the entire population. During the pandemic era, netizens formed massive communities inside Facebook. These can be seen in the forms such as but not limited to marketplaces (buy & sell and food vendors), local villages, and fandoms. Filipinos dominate the users of Meta, primarily Facebook and Messenger with a staggering 81.9% relative to its total population. Meeting a Filipino is highly likely on the internet and even more common in Meta platforms.
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