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rhyyrodriguez

Receipts, Screenshots, and Viral Accountability: Brand Crisis Communication in Filipino Networked Publics

In the Philippines, that question no longer belongs only to cashiers, customer service counters, or proof of payment. Online, it has evolved into a demand for evidence. A screenshot of a deleted reply. A stitched TikTok exposing inconsistent responses. A Reddit thread comparing experiences. A comment section filled with strangers realizing they encountered the same issue. In Filipino digital spaces, receipts have become social proof. Once something is reposted enough times, it stops becoming a private experience and starts becoming a collective memory.

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Pathum B Rathnayake

Beyond the Bot: Why Information Literacy Is More Critical Than Ever in the AI Age

In an age where generative AI tools like ChatGPT, Gemini, Grok, and Claude can produce essays, summarize research, generate code, create lesson plans, and even draft emails in seconds, one might wonder whether traditional Information Literacy remains essential. The answer is a simply “Yes”, perhaps more than ever before. While AI dramatically changes how we access, create, and interact with information, it does not replace the critical human skills needed to evaluate, interpret, contextualize, and ethically use that information. In fact, the rise of AI-generated contents make strong information literacy skills even more crucial for navigating an increasingly complex information landscape.

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Maísa Coelho França

How Are Brazilian Researchers Working on Information Literacy?

Information literacy has become a serious focus in scientific research and political advocacy within Brazilian Librarianship and Information Science. Since the early 2000s, Brazil has come a long way: it shifted from a simple, user education approach to studies about critical thinking, multiple perspectives, and real social commitment. Shaped by real challenges such as regional inequalities, political turbulence, and the rush to go digital, Brazilian research can’t be separated from social justice, fixing education, and keeping democracy strong.

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Tiffany Zarandin

Selling Advocacy: “Tulong, Benta o Doble Kwenta?” — Purpose-Driven Branding and Social Issue Framing in the Philippines

In the Philippines, advocacy is deeply tied to lived experience—shaped by stories of struggle and resilience, strengthened by bayanihan, and carried by shared hope. Filipinos are naturally drawn to causes that feel close to home, from disaster relief and community support to mental health awareness and social justice, because these are not distant issues but realities that touch everyday life. In an age where social media heavily shapes public perception, many brands have learned how powerful these emotions can be—not only for helping others, but also for increasing visibility, engagement, and consumer loyalty. This is where the question begins: Nakakatulong ba talaga? O benta lang?

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Angela Ambon

Budol as an Information Practice: How Filipino E‑Commerce Content Shapes Consumer Knowledge

In the Philippines, the internet functions as more than a mere digital marketplace; it serves as a sprawling digital commons of advice, reviews, hauls, and viral discoveries where purchasing decisions are quietly negotiated and formed. One of the most vivid expressions of this dynamic is the budol phenomenon—the informal and often playful art of persuading someone to purchase an item they did not originally intend to buy. Far from being a simple marketing gimmick, budol culture has evolved into a distinct information practice. It deeply shapes how Filipino consumers evaluate products, understand risk, and assess value in everyday e-commerce.

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Miciel Cabalatungan

A Question of Power: Citizen Journalism and Its Implications for Formal Journalism

Before I enrolled in AB Journalism, I remember a striking conversation I had with one of my friends’ parent. He asked me why there was a need for journalists if there were individuals who disseminate a seemingly reflection of news-like content online. At that time, I could not argue back as I held a very loose view of the formal practice of journalism. There was a lingering question lost in the conversation: Can the formal practice of journalism be really replaced by an individual practice of information dissemination?

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Pauline Alexie Saunar

Facebook is the Internet: How Individuals Depend on Facebook Influencers, Community Groups as Information Sources

There is no love like Filipinos’ love for Facebook. — In the Philippines, it is not Google nor Safari that dominates as the information source, it is Facebook. In 2025, Facebook became one of the top information sources, next to the Internet, 75% of Filipinos rely on it daily for news. Approximately 95.8 million Filipinos use the platform which is an enormous chunk of the entire population. During the pandemic era, netizens formed massive communities inside Facebook. These can be seen in the forms such as but not limited to marketplaces (buy & sell and food vendors), local villages, and fandoms. Filipinos dominate the users of Meta, primarily Facebook and Messenger with a staggering 81.9% relative to its total population. Meeting a Filipino is highly likely on the internet and even more common in Meta platforms.

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Amelia Haire

Neurodiverse Perceptions of Information Literacy

In many academic and professional settings, IL is treated as something people either possess or lack. Once someone is qualified or trained, they are often assumed to be information literate by default. In contrast, we believe that becoming information literate in the workplace is a continuous, effortful, and highly contextual process, particularly for neurodivergent people, for example, for autistic librarians in the workplace.

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John Budd

Information Literacy and Fulfillment: From Past to Present

It was more than fifty years ago that Paul Zurkowski (1974) coined the term “information literacy.” To be sure, education preceded that date in the form of bibliographic instruction, library instruction, and other names. That earlier instruction tended to be concentrated on assisting students and others with the rudiments of searching, locating physical items, and citing the found items properly. Zurkowski signaled a break with the past by his recognition of the complexity of ever-increasing amounts and kinds of information.

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