Social Networks

In my recent TEDx Talk, I distilled the past six years of my research into a single word: belongingness. In my research on serious leisure, I discovered that one of the main motivations of people for participation in various leisure activities is looking for a sense of belonging. They achieve this goal by joining clubs, associations or local groups of like-minded people who have similar interests. Even in solo or solitary hobbies, like bonsai growing or knitting when you can perform the activity alone, there is still a need and desire for belonging.