memes

What began as commercial ephemera (an advert produced to shift package holidays) has mutated into cultural capital, a memetic passport to viral belonging. I want to explore that the Jet2 phenomenon is less about planes than about metadata. In fact, nothing beats a metadata holiday. I think hashtags, remixes and tags act like boarding passes: they authorise entry into specific memetic communities, classify users within folksonomies and direct cultural traffic through algorithmic hubs. If airlines build infrastructures to move bodies, platforms build infrastructures to move information. Jet2 (perhaps unintentionally?) has done both.