Dr. Shahper Richter is a Senior Lecturer of Marketing at the University of Auckland Business School (New Zealand). Her research has consistently focused on exploring how the evolution of technology affects various segments of society and gives rise to interdisciplinary phenomena spanning information systems, computer science, and marketing. With a socio-technical focus, she is interested in the technical aspects of technology and the social and cultural factors that shape its development, use, and impact. She is especially interested in how virtual worlds like the Metaverse and technological innovations like chatGPT affect current and future work practices and, more importantly, how organizations can leverage them to create more engaging, practical, and innovative strategies.
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