Navigating Challenges and Future Trends in Sentiment Analysis for Investment Decision Making

Najeem Olawale Adelakun


Sentiment analysis is a computerised approach for evaluating and interpreting the emotions, attitudes, and views represented in text. It is a robust natural language processing approach that has attracted of a lot of interest in investment decision making. Sentiment analysis provides insights that guide investment decisions by analysing and interpreting sentiment from textual data sources such as news articles, social media posts, and financial reports. However, using sentiment analysis to make financial decisions has its own set of issues and constraints.

This study investigates the challenges of sentiment analysis as well as future trends and prospects.

—While sentiment research has great potential for financial decision-making, successfully navigating its challenges is vital for reliable and accurate outcomes.—

Challenges in Sentiment Analysis

Ambiguity and Contextual Understanding: The underlying difficulty of language and the need for accurate contextual comprehension are two of the most difficult challenges associated with sentiment analysis. The same word or phrase can have several distinct interpretations, depending on the context. This makes it difficult for sentiment analysis algorithms to effectively identify sarcasm, irony, or tricky phrases, thus leading to sentiment misclassification. Furthermore, cultural and regional linguistic variances hinder the formulation of universal sentiment analysis models.

Subjectivity and Opinion Variability: Investment decision making is an advanced process that requires analysing financial data and market dynamics. Sentiment analysis depends on collecting subjective opinions conveyed in text, which can vary greatly between people and sources. Divergent feelings may result from various investors’ interpretations of the same information. Sentiment analysis methods frequently find it difficult to account for all of these differences, potentially leading to biassed or incorrect sentiment classifications.

Data Quality and Noise: The validity and accuracy of the underlying data provide an obvious issue in sentiment analysis for investment decision making. Financial publications and posts to social media are vulnerable to noise, such as redundant or misleading material, spam, or intentional manipulation. The inclusion of noise in the data might affect sentiment analysis results and endanger investment decision making accuracy. It is crucial to prevent this problem by ensuring data quality and adopting effective filtering techniques.

Limited Contextual Understanding of Financial Jargon: Financial organisations have their own specialised vocabulary and technical terms, which sentiment analysis models often struggle to fully comprehend. Understanding the meanings and links between financial words and concepts necessitates subject expertise. Sentiment analysis algorithms that lack this domain expertise may struggle to read sentiment in financial writing, potentially leading to misclassifications and incorrect findings.

Data Availability and Timeliness: The lack of data availability and timeliness provides major barriers to sentiment analysis for investment decision making. Making informed financial decisions requires real-time market sentiment. Accessing reliable and up-to-date sentiment data, on the other hand, might be daunting, especially in the case of financial publications or social media posts, which may have reporting delays or information dissemination gaps. For rapid investing strategies, delayed or outdated sentiment analysis data may be worthless.

Lack of Ground Truth Labels: For supervised learning, labelled data with valid ground truth sentiment labels is often required for training sentiment analysis models. Obtaining broad and precise sentiment labels for financial text, on the other hand, is difficult to do. The subjectivity and complexities of financial sentiment make reaching an agreement on the ground truth difficult. Furthermore, sentiment labelling is subjective and may differ amongst annotators, thus adding biases to the training data.

Future Trends and Opportunities:

Despite the challenges, sentiment analysis in investment decision making presents a plethora of future trends and opportunities for advancement, as stated below:

Advanced Natural Language Processing Techniques: Natural language processing techniques will continue to improve sentiment analysis models. Techniques such as deep learning, attention mechanisms, and contextual embeddings will help models detect complicated semantic nuances and increase sentiment classification accuracy.

Integration of Alternative Data Sources: Integrating sentiment analysis with other data sources, such as satellite imagery, online scraping, or data generated by IoT devices, can give further insights into market sentiment. With this relationship, investors will be able to analyse sentiment in a larger context, improving the reliability and accuracy of sentiment-based investment decisions.

Real-Time Sentiment Analysis: By integrating real-time sentiment research from social media platforms and news feeds, investors would be able to capture and respond to evolving market sentiments. This real-time research will provide a competitive advantage when it comes to making informed financial decisions.

Cross-Modal Sentiment Analysis: Technological advances in cross-modal sentiment analysis, which analyses sentiment across many modalities like text, photos, and audio, will allow investors to extract sentiment from multimedia sources. This multimodal research will offer a thorough picture of mood and will help improve investment decisions.

Integrating Sentiment Analysis with Other Analytical Tools: Using sentiment analysis together with other analytical methods such as predictive modelling, network analysis, or fundamental research can allow for a more holistic approach to investing decision making. This combination will capitalise on each technique’s strengths and provide a more robust framework for investment strategies.


While sentiment research has great potential for financial decision-making, successfully navigating its challenges is vital for reliable and accurate outcomes. Critical challenges include addressing language ambiguity, controlling subjectivity and opinion variability, ensuring data quality, improving contextual comprehension of financial terminology, and overcoming data availability and labelling limitations. Investors can unlock the full potential of sentiment analysis for making informed investment decisions by embracing future trends such as advanced natural language processing techniques, alternative data integration, real-time analysis, cross-modal sentiment analysis, and integration with other analytical tools.

Cite this article in APA as: Adelakun, N. O. (2023, July 11). Navigating challenges and future trends in sentiment analysis for investment decision making. Information Matters, Vol. 3, Issue 7. https://informationmatters.org/2023/07/navigating-challenges-and-future-trends-in-sentiment-analysis-for-investment-decision-making/

Najeem Olawale Adelakun

Engr. Najeem Olawale ADELAKUN is a career driven achiever with over Fifteen (15) years working experience in both industry and academic. He has served as a Craftsman, Technician, Electrical Engineer, Design Engineer, Lecturer, Reviewer, Editor, Facilitator, Instructor, Mentor, Website Designer, ICT Coordinator at various times in different organisations. He currently works at Federal College of Education Iwo, Osun State as an Engineer in the department of Works and Services. Engr. Adelakun current research interest are in various aspects of Electrical power system Engineering and information technology. He has authored and co-authored over fifty (50) publications in both local and international journals and conferences. Some of his published works are highly cited in both Scopus, Google scholar and in other academic field. He is serving as a member of editorial or reviewer board to over 40 Scopus/WOS/Elsevier journals, and also as a member of the technical, program, scientific and steering committee members at different times to over 10 international conferences. He is a COREN registered engineer, a fellow member of International Organization for Academic and Scientific Development (IOASD), and a member of several professional societies such as the Nigerian Society of Engineers (NSE), Nigerian Institution of Electrical Electronics Engineering (NIEEE), The Nigerian Institution of Facility Engineering & Management (NIFEngM), Nigerian Institution of Professional Engineers and Scientists (NIPES), National Society of Black Engineers (NSBE), International Association of Educators and Researchers (IAER), Association for Computing Machinery (ACM), International Association of Electrical, Electronic and Energy Engineering (IAEEEE), International Society for Applied Computing (ISAC), Institute of Research Engineers and Doctors (IRED), Asian Council of Science Editors (ASCE), among others. He is currently the National Publicity Secretary to Nigerian Institution of Facility Engineering and Management (NIFEngM), an active member of Nigerian Society of Engineers (NSE) Ilaro Branch, and has contributed immensely in different capacities such as: The collation/uploading of NSE Ilaro Branch 1st National conference proceeding on the branch website in 2020, he single-handedly designed E-Voting system for Nigerian Society of Engineers (NSE) Ilaro Branch in 2020 which he also served as a member of the Electoral Committee of the Branch during the AGM/branch election, in 2022 he also designed E-Voting system and also served as the secretary to the Electoral Committee during the AGM/branch election, also designed NSE Ilaro Branch e-data collation form for the newly inductee corporate members just to mention a few.