Sweet and Bitter Information: A Tasty Metaphor
Sweet and Bitter Information: A Tasty Metaphor
Yazdan Mansourian
Have you ever considered the similarities between information experiences and experiencing different tastes? What does come to your mind when you think of “sweet information”? How about “bitter information”? How does it manifest in the ways we interact with information on various platforms? Can you recall an instance where you encountered information that you initially found “sweet” but later had a “bitter” impact? Conversely, have you ever encountered information that seemed bitter initially but revealed valuable insights after further reflection? How might the taste metaphor enrich our understanding of information experiences? What implications might this metaphor have for information literacy and critical thinking skills?
—What does come to your mind when you think of “sweet information”? How about “bitter information”?—
What is Sweet Information?
Sweet information is a metaphorical term I use to describe information that seems appealing in one way or another but does not necessarily generate substantial value or applicability in terms of providing insights or solutions to the user. Examples of sweet information can be found on social media, where the content is often just interesting rather than informative. Despite its initial attraction, sweet information is mainly ephemeral, with little lasting impact beyond the moment. It can even be mis/disinformation, misleading the user and hindering her/his critical thinking. While sweet information may provide temporary amusement, its overabundance raises serious questions about the balance between entertainment and informativeness.
What is Bitter Information?
Bitter information is another metaphoric term that I use to describe information that may not initially appear appealing yet has significant value or utility. This taste of information is like medicine, which may not be enjoyable, but it is essential for understanding and informed decision-making. Examples of bitter information include a wide range of resources that may be perceived as dry and dull but have crucial importance. This domain includes technical manuals, legal documents, educational materials and so on, requiring full attention and deep cognitive engagement. Despite its lack of entertainment value, bitter information can be informative and can offer fresh perspectives for problem-solving or skill development. Unlike sweet information, bitter information can often bring about meaningful changes. It may challenge preconceived notions and stimulate critical thinking. However, by embracing bitter information, we can broaden our perspectives and empower ourselves to make more informed choices.
The Sweetness Spectrum
The sweetness of information can take on various forms. For example, it may be entertaining, such as viral videos on social media or captivating stories that engage audiences. Sweet information may include happy news and positive stories that evoke optimism, such as inspirational anecdotes highlighting successful experiences and achievements. Affirming content is another type that supports our values or identities, fostering a sense of belonging, but it does not teach us anything new. Visually appealing information is another example that enhances user experiences through captivating elements. Interactive platforms also encourage active engagement, inviting participation through polls and other user-generated information, fostering a sense of involvement but will not provide helpful insight. Lastly, sweet information may evoke emotional responses, including empathy or nostalgia, but it does not help us to have a deeper understanding of a topic or learn a new practical perspective.
The Bitterness Spectrum
The bitterness spectrum includes various categories that challenge us and provoke reflections. For example, controversial information challenges our existing beliefs and norms, igniting new debate. Critical comments about individuals or institutions are another form of bitterness in this metaphorical description. Unsettling information presents harsh realities and can cause discomfort. However, we can learn new perspectives through interacting with bitter information. Moreover, there are other types in this domain. For example, complex or technical information that needs cognitive involvement is not very appealing because it often needs focus and concentration. However, the outcome of this process may be very informative and productive. Moreover, contradictory information creates confusion, which is undesirable to anyone. Nonetheless, this is usually a pathway towards a fresh understanding and perspective. Finally, philosophical reflections prompt contemplation on life’s uncertainties, urging us to face uncomfortable truths and existential dilemmas. Nevertheless, contemplating and pondering on these difficult issues can be very illuminative.
Concluding remarks
This metaphor is not a value judgment. It is not about saying one taste is better than the other. Sweet information is relaxing and entertaining but can still be valuable. Similarly, while bitter information may cause discomfort, it is not inherently enlightening. Instead, the value of information depends on the content and context and how we use it. Indeed, sweet information serves various purposes in our informational diet, such as generating joy and providing emotional comfort. It can serve as a means of relaxation and fostering social connections. Moreover, sweet information can be crucial in engaging audiences and raising awareness about important issues.
On the other hand, bitter information challenges us to face uncomfortable truths, question established narratives, and also critically examine our assumptions. At the same time, bitter information may prompt meaningful conversations and spark new social movements. It can promote critical thinking and intellectual curiosity. Nonetheless, it does not mean that bitter information is always valuable. There are many possibilities of encountering bitter information that is insignificant or inaccurate. Ultimately, the value and quality of information is not based on its sweetness or bitterness. It should be judged based on information literacy criteria such as accuracy, relevance and credibility. This analogy can act as a new compass in the vast realm of information to find new directions in our learning journey and enhance our perspective in various domains of life, ranging from study and work to leisure and entertainment.
Cite this article in APA as: Mansourian, Y. Sweet and bitter information: A tasty metaphor. (2024, February 16). Information Matters, Vol. 4, Issue 2. https://informationmatters.org/2024/02/sweet-and-bitter-information-a-tasty-metaphor/
Author
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Yazdan Mansourian is a senior lecturer in the School of Information and Communication Studies. He received his PhD in Information Science from the University of Sheffield in 2006. Since then, his research interests have been shaped around the cognitive and affective aspects of Human Information Behaviour (HIB) in different contexts. Since 2017 to the present, he has focused on HIB in Serious Leisure. In this ongoing research program, he explores the role of joy and other positive emotions in engaging people with hobbies, amateurism and voluntary activities and how joyful experiences inspire them to seek, share and use information. He also investigates to what extent people's engagement in joyful information activities can contribute to their overall wellbeing. Yazdan is also the co-founder and co-director of the Grounded Theory Research Group (GTRG) at CSU.
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