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Exploring Women’s Health Information Literacy with AI: A South Asian Study

Exploring Women’s Health Information Literacy with AI: A South Asian Study

Md. Anwarul Islam, Bhakti Gala, Aminath Riyaz, Raj Kumar Bhardwaj, and Tabassum Aslam

Health literacy is essential for improving well-being and reducing health inequalities. Many women, especially those from marginalized communities, face challenges in accessing accurate and reliable health information. Empowering communities and promoting better health outcomes require improving access to health information and building the skills to use it effectively. This is a big challenge in places like the Global South, where it’s hard to get reliable health information. Studies also found that many women in these regions do not have enough health knowledge. In South Asia, women often let family members make health decisions, even if they have an income. This can be risky because they might rely on mis/dis information, especially if they live far from healthcare places. For example, myths and taboos about breast cancer greatly affect women’s health in Pakistan with 1 in 9 women at risk, and early detection rates are low.

—Health literacy is essential for improving well-being and reducing health inequalities—

The relationship between AI and people’s health information is increasingly significant, and AI chatbot provides significantly more accurate answers to patients. However, while technology can help, it is up to people to decide how they want to use it. Even an AI tool like ChatGPT says “ChatGPT can make mistakes. Consider checking important information.” Using AI tools to make health-related decisions requires a good understanding of the information these tools provide. The current project members from four south Asian countries received a $4000 research grant from the Institute for Information Literacy at Purdue (IILP), Purdue University for the year 2024-2026 for the project “AI and Health Information Literacy: A study exploring the perceived usefulness, and readiness among women in South Asia.” The proposed project aims to address the questions like “How do women in South Asia (SA) perceive the usefulness of AI in enhancing health information literacy?” and “What  factors  influence  their  readiness  to  adopt  AI-driven  health  information technologies?”

The focus group discussion (FGD) participants for this project will be women residing in selected South Asian countries: Bangladesh, India, Maldives, Pakistan, and Sri Lanka. These women, aged 18 and above, will represent diverse segments of society, including students, self-employed individuals, housewives, and formally employed professionals. Participants will be categorized into three age groups—youth, middle-aged, and elderly—to capture perspectives and experiences across different life stages. Each participating country will conduct FGDs with at least three groups, comprising a minimum of 10 women per group. To raise awareness about the project, workshops will be held in each participating country, inviting women from various age groups and social classes. Following these workshops, participants for the FGDs will be recruited. Additionally, we plan to conduct Zoom interviews with participants from the member countries. These workshops will also help us assess general awareness, such as the health apps they use, their approaches to health-related issues, and other common health challenges they face.

This project seeks to develop an innovative Health Information Literacy (HIL) model powered by AI, uniting experts from diverse fields to address the health challenges faced by women in South Asia. By leveraging this interdisciplinary approach, the project aims to equip healthcare professionals, librarians, educators, and information scholars with effective tools to combat misinformation and promote critical evaluation of health information. While the Institute of Information Literacy at Purdue focuses on advancing IL models in various contexts, our proposed framework aim to guide policymakers and governments in designing health information literacy policies specifically tailored to the needs of women in this region.

By promoting healthcare access and services that address gender disparities, this project supports Goal #3 (Good Health and Well-Being) and Goal #5 (Gender Equality) of the Sustainable Development Goals. It aims to build healthier communities and empower individuals of all genders to lead fulfilling lives. Understanding women’s perspectives on Health Information Literacy (HIL) and AI adoption serves as a crucial first step in evaluating the readiness to integrate health information technology into their daily lives. This initiative represents the first regional effort to explore women’s perceptions of HIL through the lens of AI tools. The insights gained from this study could inspire further research in health information literacy and related fields.

The project team has members from four countries representing South Asia region. The project is being led by Md. Anwarul Islam, University of Dhaka, Bangladesh; Bhakti Gala, Central University of Gujarat, India; Aminath Riyaz, Maldives National University, Maldives; Raj Kumar Bhardwaj, St Stephen’s College, University of Delhi, India; Tabassum Aslam, Lahore School of Economics, Pakistan.

Cite this article in APA as: Islam, Md. A., Gala, B., Riyaz, A., Bhardwaj, R. K., & Aslam, T. Exploring women’s health information literacy with AI: A south asian study. (2024, December 5). Information Matters, Vol. 4, Issue 12. https://informationmatters.org/2024/12/exploring-womens-health-information-literacy-with-ai-a-south-asian-study/

Authors

  • Md Anwarul Islam

    Md. Anwarul Islam is a Professor at the Department of Information Science and Library Management in the University of Dhaka, Bangladesh. His research focuses on knowledge management, information seeking behavior, and Informetrics. He earned his Ph.D. in 2016 from Japan Advanced Institute of Science and Technology. He has been a visiting fellow at the University of British Columbia, Canada, Nanyang Technological University, Singapore, and the University of Antwerp, Belgium. He has been actively involved in the Association for Information Science & Technology (ASIS&T). He has received a number of awards like 'New Leaders Award' 2017, 'James M. Cretsos Leadership Award' 2021 and 'Lois Lunin Award’ 2023 from ASIS&T for his outstanding contributions and leadership. To learn more, please visit https://www.du.ac.bd/faculty/faculty_details/LIS/1233

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  • Bhakti Gala

    Dr. Bhakti Gala is an Assistant Professor at the School of Library and Information Science, Central University of Gujarat, India. Dr. Gala is currently volunteering as Director at Large with ASIS&T. She is the winner of the 2014 ASIS&T International Paper Contest held by ASIS&T SIG III and a 2014 Mortenson Associate. She has collaborated on international research projects funded by OCLC/ALISE, ASIS&T and Purdue University. Her research interests include information literacy, information practices, public libraries, metadata, digital archives and libraries. She has published her research in international journals and conference proceedings like Journal of Librarianship and Information Science, Library Quarterly, Library and Information Science Research, Information Processing and Management, First Monday, DESIDOC Journal of Library and Information Technology, ACM International Conference Proceeding Series, Lecture Notes in Computer Science among others.

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Md Anwarul Islam

Md. Anwarul Islam is a Professor at the Department of Information Science and Library Management in the University of Dhaka, Bangladesh. His research focuses on knowledge management, information seeking behavior, and Informetrics. He earned his Ph.D. in 2016 from Japan Advanced Institute of Science and Technology. He has been a visiting fellow at the University of British Columbia, Canada, Nanyang Technological University, Singapore, and the University of Antwerp, Belgium. He has been actively involved in the Association for Information Science & Technology (ASIS&T). He has received a number of awards like 'New Leaders Award' 2017, 'James M. Cretsos Leadership Award' 2021 and 'Lois Lunin Award’ 2023 from ASIS&T for his outstanding contributions and leadership. To learn more, please visit https://www.du.ac.bd/faculty/faculty_details/LIS/1233

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